Learntastic

Email & Marketing Automation Specialist

Remote
Full Time
Mid Level

Location: Remote

Work hours: 5AM - 2PM CST

We’re looking for a results-driven and detail-oriented Email & Marketing Automation Specialist to support the daily execution and optimization of our multi-brand marketing operations. You’ll be working closely with the Head of Email & Automation to manage high-performing email, SMS, WhatsApp, and push campaigns across brands.

If you have 5–6 years of hands-on experience in ESPs, CRM workflows, campaign setup, and automation QA—and want to contribute to a fast-paced, data-driven,  and AI-powered marketing team marketing team—this role is for you.

Key Responsibilities:

Email Marketing Execution

  • Build, QA, and launch email campaigns in Brevo for different user segments (individual, corporate, admin)
     
  • Create email drip flows based on lifecycle triggers (abandonment, quiz behavior, renewals, etc.)
     
  • Work on segmentation, personalization, and A/B testing of subject lines and content
  • Use AI-powered copy and subject line optimization tools to improve engagement rates.
     


 

Automation Workflows

  • Set up and maintain marketing automation workflows using Brevo and Pipedrive
     
  • Assist in the setup of SMS/WhatsApp/push notifications and outbound call reminders
     
  • Monitor and report on automation performance and troubleshoot sync issues
  • Implement AI-driven predictive workflows (e.g., send time optimization, churn prediction, product/course recommendations).
     

CRM Integration & Data QA

  • Perform weekly audits of data sync between backend → Brevo/Pipedrive
     
  • Ensure correct tagging, attributes, and custom event triggers for each user type and brand
     
  • Maintain data hygiene across automation flows
  • Use AI-based anomaly detection tools to spot data sync or performance issues early.
     


 

Reporting & Optimization

  • Track campaign performance using internal dashboards or Looker Studio
     
  • Share weekly insights on open rates, CTRs, bounces, unsubscribes, etc.
     
  • Make recommendations to improve engagement and delivery
  • Use AI analytics to uncover hidden trends, segment behavior, and identify high-value user cohorts.
     


 

Team & Cross-Functional Coordination

  • Collaborate with content writers, developers, and QA team for smooth campaign execution
     
  • Maintain checklists, SOPs, and documentation for recurring tasks
     
  • Coordinate with Sales & Support for lead flow follow-ups and campaign timing
     

What You’ll Need:

Experience & Skills

  • 5–6 years of hands-on experience in email marketing and automation
     
  • Strong experience with Brevo, Pipedrive, and tools like Make.com, Twilio
  • Ability to build automation flows, manage segmentation, and run cross-channel campaigns
     
  • Eye for detail in QA, testing, and data mapping
     

Soft Skills

  • Highly organized with strong follow-through and time management
     
  • Comfortable taking ownership and being proactive in campaign execution
     
  • Analytical mindset with an ability to translate numbers into actions
     
  • Excellent written English and communication skills
     

Bonus If You Have:

  • Experience working in healthcare/ed-tech or certification-based platforms
     
  • Familiarity with GDPR, CAN-SPAM, and compliance best practices
     
  • Experience working in a remote, fast-paced marketing team
     

 
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