Learntastic

Email Marketing Strategist & Copywriter

Remote
Full Time
Experienced

Job Title

Email Marketing Strategist & Copywriter

Role Overview

We’re looking for a strategic Email Writer with deep US SaaS experience who can own email campaigns end-to-end — from strategy and segmentation to copy and optimization.

This is not a “write 5 emails and move on” role. We want someone who understands why an email is being sent, who it’s for, and what action it should drive.

Key Responsibilities

  • Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)

  • Write high-converting emails for:

    • Lead nurturing & onboarding

    • Product updates & feature launches

    • Re-engagement & churn reduction

    • Sales enablement & lifecycle campaigns

  • Collaborate on audience segmentation, positioning, and messaging

  • Create email sequences, not just one-off emails

  • Optimize subject lines, CTAs, and structure based on performance data

  • Ensure tone, clarity, and compliance for the US market

  • Work with marketing/sales teams to align email with funnel stages

Required Experience & Skills

  • Proven experience writing and strategizing emails for US-based SaaS companies

  • Strong understanding of:

    • SaaS funnels (trial → activation → paid → expansion)

    • B2B or B2C SaaS buyer psychology

  • Ability to think strategically before writing copy

  • Excellent command of clear, persuasive, US-native English

  • Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)

  • Comfortable using data (open rates, CTR, conversions) to refine messaging

Nice to Have

  • Experience working with founders or growth teams

  • A/B testing mindset

  • Familiarity with compliance (CAN-SPAM, unsubscribe best practices)

  • Experience in fast-growing or early-stage SaaS environments

What Success Looks Like

  • Emails that drive action, not just opens

  • Clear messaging aligned with user intent and lifecycle stage

  • Strategic input, not just execution

  • Consistent improvement in engagement and conversions

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