Learntastic

SEO Lead

Remote
Full Time
Experienced

Job Title

SEO Lead (US Market, SaaS & EdTech) – Learntastic
​​​​​​​Job Loaction: Remote

About Learntastic

Learntastic is a SaaS-enabled learning platform focused on professional and compliance-driven education. Organic growth is a critical acquisition channel, and SEO plays a strategic, revenue-impacting role in our US expansion.

Role Overview

We’re hiring an SEO Lead who owns organic growth end-to-end — strategy, execution, team leadership, vendor management, AEO (Answer Engine Optimization), and high-quality backlink acquisition.

This role goes beyond traditional SEO. We want someone who understands how search is evolving across Google, AI answers, and knowledge-based discovery, and can build authority, not just rankings.

Key Responsibilities

SEO Strategy & Execution

  • Own Learntastic’s SEO strategy for the US market

  • Drive organic growth across:

    • Course pages

    • Category & hub pages

    • Blogs, guides, and evergreen resources

  • Focus on search intent, buyer readiness, and conversions

  • Lead on-page, technical, and off-page SEO initiatives

  • Build SEO roadmaps tied to business KPIs

AEO (Answer Engine Optimization)

  • Optimize content for AI-driven and answer-based search (Google SGE, featured snippets, FAQs, AI summaries)

  • Structure content to win:

    • Featured snippets

    • “People Also Ask”

    • AI-generated answers

  • Work closely with content teams to create clear, authoritative, citation-worthy content

  • Ensure Learntastic becomes a trusted source in its education/compliance domains

Backlinking & Authority Building

  • Own backlink strategy focused on quality, relevance, and authority

  • Acquire links through:

    • Digital PR

    • Content partnerships

    • Editorial placements

    • Resource link building

  • Evaluate backlinks based on business value, not vanity metrics

  • Avoid spammy or risky link practices

  • Track link performance and impact on rankings and conversions

Team Management

  • Lead and mentor internal SEO team members

  • Set priorities, review output, and maintain quality standards

  • Build scalable SEO processes, documentation, and workflows

Vendor & Agency Management

  • Manage external SEO agencies, backlink vendors, and content partners

  • Brief vendors clearly with goals, guidelines, and success metrics

  • Evaluate vendor ROI and decide what to outsource vs keep in-house

  • Ensure timelines, quality, and compliance are met

Reporting & Optimization

  • Track performance using GSC, GA, Ahrefs/SEMrush, and related tools

  • Translate data into insights and action plans

  • Report clearly to leadership with a focus on outcomes, not just metrics

Required Experience & Skills

  • Proven experience as an SEO Lead / SEO Manager for US-market SaaS, EdTech, or B2B platforms

  • Strong team management and vendor management experience

  • Demonstrated success with:

    • AEO / answer-based search optimization

    • Backlink strategy and authority building

  • Deep understanding of:

    • US search behavior

    • SaaS & EdTech funnels

    • Content-led SEO growth

  • Hands-on experience with technical and on-page SEO

  • Strategic mindset with strong execution capability

Nice to Have

  • Experience in compliance, certification, or professional education domains

  • CRO or funnel optimization experience

  • Experience scaling SEO teams and multi-vendor setups

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