Learntastic

Fractional Chief Marketing Officer (CMO)

Remote
Full Time
Senior Executive
Job Description – Fractional Chief Marketing Officer (CMO)
Role Type: Fractional / Part-Time
Location: Remote (USA); Preferred candidates should be based out of Dallas, Texas
Reports to: CEO
About the Role
We are seeking an accomplished Fractional Chief Marketing Officer (CMO) with proven C-suite leadership experience and deep expertise in digital-first growth strategies. The ideal candidate is a senior executive who has scaled marketing operations, led cross-functional teams, and driven measurable results across digital channels.
This role requires both high-level strategic vision and the ability to roll up your sleeves to ensure execution excellence. As part of the executive leadership team, you will play a key role in shaping our growth trajectory and ensuring marketing efforts are fully aligned with overall business objectives.
Key Responsibilities
Executive Leadership
  • Serve as a senior advisor to the CEO and leadership team on marketing, growth, and customer acquisition strategy.
  • Represent Marketing at the C-suite level, ensuring alignment with company goals and board expectations.
Digital Marketing Strategy & Growth
  • Architect and lead comprehensive digital marketing strategies across SEO, PPC, paid social, affiliates, and automation.
  • Own the full marketing funnel: awareness, acquisition, conversion, retention, and brand advocacy.
Team & Resource Leadership
  • Provide direction to internal marketing teams and agency partners, ensuring accountability for performance.
  • Mentor and elevate internal talent, building a high-performing digital marketing function.
Data & Performance Optimization
  • Establish a metrics-driven culture with clear KPIs, dashboards, and reporting frameworks.
  • Optimize spend allocation across digital channels to maximize ROI and customer lifetime value.
Brand Positioning & Customer Insights
  • Strengthen brand presence across platforms with consistent, compelling storytelling.
  • Leverage data and insights to refine customer segmentation and journey mapping.
Qualifications & Experience
  • 15+ years in Marketing, including 5+ years in C-suite or senior executive leadership roles.
  • Proven success in scaling digital-first organizations with measurable growth outcomes.
  • Strong command of SEO, SEM, PPC, paid social, performance marketing, and analytics.
  • Experience leading cross-functional teams and external agencies.
  • Strategic thinker with the ability to translate insights into actionable business strategies.
  • Excellent executive presence, communication, and stakeholder management skills.
What We Offer
  • Flexible, fractional engagement with executive-level impact.
  • Opportunity to shape the growth of fast-scaling eLearning brands.
  • Collaborative environment where your leadership directly influences business strategy and outcomes.
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